Prime Minister Narendra Modi in 2014 launched a campaign, ‘Make in India’ to empower the manufacturers and factory owners in India. He urged the people of India to start using the product produced and manufactured by the Indian based companies to empower the Indian based companies and eventually the Indian economy. The change in the mindset of the people has helped the manufacturers in India to go global with their products and services.
People of India are emotional and connected to their roots and to keep their ancestral tips and techniques alive the manufactures or owners try to reach out to mass audiences to promote their products and services. They connect with the audience, which is connected to their country and the ones who understand how important it is for a homegrown brand to grow in the global market.
Importance of Indian Brands
Indian home-based brands have started to focus on producing products, which are eco-friendly, animal-cruelty free, vegan or organic keeping the current environmental scenarios in mind. The recent posts and videos on social media that have gone viral about how badly we need to take steps to keep the environment and our actions in check to protect the mother earth and fulfill our needs simultaneously. It has been difficult, nights spent brainstorming and immense dedication before the manufactures or owners come up with an idea for a product that is useful to you and is not harmful to mother earth at the same time.
India- A Global Manufacture Hub
India is on its way to being the global manufacturing hub as the companies from China, Japan, and the USA are planning to open/shift their manufacturing bases in India. The reason is simply that we as a country have better resources, infrastructure and above all knowledge on how to make a small little thing into a huge giant revenue generator. The government of India is working on rules, laws, and policies to make the country a better and safe place for people to grow their brand and we don’t have to rely on foreign brands for our products.
A special occasion like festivals or anniversaries or birthdays or anything worth celebrating becomes twice as cheerful as it was when something that is based on the country is gifted of passed onto. It’s like a handmade card over a purchased card. You’d always choose a handmade card because it’s special and depicts your emotions perfectly and above all, it shows how much the other person has invested to make your special day more special. With a rich history like India’s, it’s obvious to understand that we don’t lack knowledge or resources to beat the other countries when it comes to a manufacturing hub, but we somewhere lack the vision or the path that approaches it. So, working on the vision onto how India will be a global manufacturing hub in a few years should is being focused on.
The very impressive growth rate in the market of the Indian home-based brands has taken over the foreign goods because people have finally understood that it’s important to focus on someone’s hard work and not on the machine that prints or produces the same products in various sizes. For example, the value of a khadi top is way more than a top you can get a foreign brand store. But you’d always prefer a khadi top to the foreign brand top because you understand how much effort has been put into it and how much real material is used to make the top.
The market gets complicated as time passes but the increment in the Indian market is never complicated. The people have started to come up with a start-up that is being called by the foreign manufacturers and thus, that’s how we know that a homegrown brand like Aaslidesi is purely desi and provides you with the top quality product for your day and makes it special for you.
Role of Aaslidesi
Aaslidesi is one of the brands that provide you with entirely home-based or ‘desi’ products from food to your choice of jewelry, to make your special occasions more special. The brand does not sell a product or a service but a homely feeling that is very rare to find in the market, which is focusing only on generating revenues. One of the reasons why Aaslidesi as a brand is growing in India is because it is providing many unemployed people with employment and helping them earn their living with respectable and hard work. Every product is crafted with a feeling of love and culture. India is famous for its rich culture and historic traditions and the Aaslidesi brand provides you with products that you can use or gift to people who are not only classy but also reminds you of your ancestors.
Brands like Aaslidesi which have always focused on bringing the Indian based products for the Indian audience especially during traditional festivals or special occasions have been accepted with open arms because even though the time, labor and hard work doubles when you choose to start a whole new brand from scratch; the love and dedication towards helping the brand grow and making other’s special occasion even more special is commendable. The products are worth buying because it clearly shows how much the laborers and the owners have worked to make the brand go on top.
